![Online retailers need to up their game this Black Friday]()
The way that we shop has changed. Nowadays, consumers are quick to turn to their mobile phones or laptops to grab the latest deal, order food online or pay for a service. The rapid uptake of digital services and a shift away from brick-and-mortar stores means that consumer expectations have increased. Retailers looking to capitalise on this year's Black Friday will need to ensure that they keep their customers happy.
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