© hxdyl via [[www.123rf.com 123RF.com]].</span>Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand and grow their range, but it also grew the category, bringing new users into the category.
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#ShopperInsights2019: Innovation drives brand success at shelf
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